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[iito] Business Intelligence. (10/4/12). "Press Release: [iito] Is Putting Privacy and Content First. Free [iito] Web Offerings Target Senior-level Managers in the Worldwide Life Sciences Industry". Bremen.

Organisation Organisation [iito] Business Intelligence
Products Product – [MSC] The Mass Spectrometry Web Portal
  Product 2 – [LSE] The European Life Sciences Web Portal
Person Person Lippold, Marcus ([iito] Business Intelligence 2002–)

[iito] Business Intelligence, a provider of customised business intelligence solutions under the brand "", is emphasising its support for user privacy and neutral editorial content at all its free online offerings.

Having officially launched three life sciences web portals until October last year, [iito] now takes the privacy level and the independency of the content to new heights, with a new initiative called "ImagineThis".

Marcus Lippold, head of [iito], explains the idea behind "ImagineThis":

"We tried to imagine a free, yet professional web portal we ourselves would like to use, doing professional business intelligence work day by day. We would like to read what happened in the industry and not who advertises with certain publications. We would like to access web sites without every click being registered and reported as "our click". We would like to get a newsletter with general, open links, not with personalised, redirected links. We would have no objections to topic-related advertising, if the ad is openly declared as such and the banner ad is not flickering or popping up all over the place. In short: no buying into the content, no log-in, no annoying banners and no personalised mailings! That's it."

[iito] has now implemented all these useful features across its free business web portals:

The mass spectrometry business web portal with worldwide coverage
The life sciences business web portal for German-speaking Europe, covering the DACH region
The life sciences business web portal for Europe and Israel

As all [iito] offerings target senior level executives in biotech and pharma companies, as well as financial, strategic and legal advisors, the customer experience of the last 12 months has clearly shown that privacy and neutral content are of utmost importance to this user group. While many lab managers are often indifferent to log-ins, people planning for future directions of their business are quite concerned about privacy.

For top level managers the [iito] "ImagineThis" campaign now turns a "no-go area" of tracked behaviour of identified users in an easily accessible, free, yet powerful tool without any privacy concerns. Many of these features have been part of the [iito] offerings right from the beginning and the "ImagineThis" campaign now consolidates and expands this user-friendly policy. Feedback received so far from the targeted user group has been indeed excellent.


Further information about [iito] Business Intelligence and our online projects can be found on the following pages.
About [iito] Business Intelligence and ""

"gene-sensor" offers manually curated, systematically edited information for business development purposes since 2002. One can find and evaluate customers, suppliers, financing partners, and competitors in a quick and intelligent way.

All content is organised hierarchically and multiple powerful search options are available. Every week the database is updated and indexed with keywords, including complex keywords for deals and transactions.

The "gene-sensor" offering includes a customised version, ultimately competing with research reports and consultants or information brokers at a more than competitive price. Tracking of organisations (e.g., partners, key accounts, competitors) as well as product groups or regions can be included in the customised version, making "gene-sensor" a very powerful and efficient up-to-date management tool.

More information about [gs] can be found at


[iito] Business Intelligence
Marcus Lippold
Süderstr. 4
28199 Bremen
Fon + 49 (0) 421-9889-173
Web: / /

Three free, life sciences web portals,
one innovative concept!

[iito] Business Intelligence is a Germany-based business intelligence provider focussed 100% on the wordwide life sciences industry. [iito] provides three free, high-quality web portals for business professionals and a complementary twitter channel.

The Mass Spectrometry Web Portal

[MSC] is the web portal for the worldwide mass spectrometry industry. deals with all kinds of mass spectrometers as well as complementary technologies, like MS software, liquid chromatography, gas chromatography & laboratory automation.

The Life Sciences Web Portal for German-speaking Europe

[LSG] is your English-language doorway to the life sciences in German-speaking Europe. updates worldwide visitors about recent developments in the life sciences industry in Germany, Austria and Switzerland.

[LSE] BETA [forthcoming]
The European Life Sciences Web Portal

[LSE] is the comprehensive web portal for the whole European life sciences. offers visitors for the first time a comprehensive unified, free and yet professional entry point to the life sciences industry in all European countries.

twitter: @iitoLifeScience

@iitoLifeScience is a complementary twitter channel to our three [iito] web portals, providing daily news about the worldwide mass spectrometry industry and the European life sciences.

Our Concept: professional, free, privacy assured
All three web portals are powered by our propietary gene-sensor database system and are in line with one innovative concept.


- High-quality, hand-edited content
- Fully indexed search
- Five categories of information: News, People, Products, Deals and Organisations
- Inclusion of service providers, like legal firms, financial firms, PR companies &
- Sortable result lists with 100 hits on one page
- Thousands of external web links including life sciences regions/clusters and business


- Completely free access for users: no payment, not even log-in


- No stored data leaves Germany:
no google AdWords, no google Analytics, no other marketing s/w running
- Tracking with open source software PIWIK on our German server:
no log-in required, no personal data required
- No sale or external usage of user data, no personalised mailings


- All advertising is openly declared on the web portal
- No mix-up of advertising and content
Advertising does not come with editorial content and vice versa
- No user annoying forms of advertising: no animated or flashing banners, no pop-ups


- No external funding, assures independence of our policy and content
- Quality products, 100% "Made in Germany"

This information may be subject to change without information, please enquire prior to use about the conditions at the time you are using our producs and services!

Record changed: 2015-08-01


Picture [LSUS] – The Business Web Portal 600x60px

More documents for [iito] Business Intelligence

To subscribe to our free, monthly newsletter for the European life sciences, please send an e-mail to and simply fill the subject line with the word »LSE Newsletter«

To get even more information, please take a look at our [gs] professional services offering and read the gene-sensor Product Flyer [PDF file]


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